Fashion has always been my happy place—more precisely, styling. Styling is my magic weapon to feel powerful, in control, and fabulous. Knitwear is by far my favorite garment category, and I think living in Canada is also a big reason why I love it so much.

I have never understood why Canada—with such an incredible winter culture, fully immersed for most of the year in sweater weather—hasn’t been home to a fully made, high-end knitwear brand. Although craftsmanship exists, no one seems to have fully embraced our own potential. Maude and I believe it’s time to change that.

I vividly remember a moment when I was analyzing my husband’s vintage YSL red sweater. Incredibly classic yet complex, its details were right before my eyes. Filled with admiration, I knew I could recreate it. It took me over two years to achieve something that many thought could only be done by a haute couture designer. That moment marked the turning point in my self-taught designer journey. Crafting high-quality knitwear requires time, from refining the design to selecting the perfect colors and sourcing exceptional yarn. For our pieces, we chose baby alpaca wool, a fiber renowned for its luxurious texture, often compared to cashmere. Its slightly longer fibers make it more durable, ensuring it lasts a lifetime.

As a Bolivian-Canadian, baby alpaca felt like the inevitable choice, connecting both cultures in a meaningful way. Beyond its beauty, this natural fiber offers unmatched benefits: it’s breathable, warm, antibacterial, and enhances the overall well-being of the wearer.

It's in fall 2023 that Maude and I officially joined forces to create BELACARO. Maude Grondin, a textile engineer with over a decade of experience in the arts and textile production, plays a vital role in ensuring exceptional craftsmanship. Together, we’ve made the impossible possible.

We are profoundly concerned about its negative impact on consumption habits, and we want to inspire clients to make informed and conscious purchases. Our pieces are designed to last a lifetime—not only through their craftsmanship but also with options for customization and lifetime repairs.

We put our energy into offering garments that elevate your wardrobe, helping you feel beautiful and confident without compromise. For us, it’s not just about selling a product; it’s about creating meaningful connections through knitwear that you’ll cherish forever.